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How essential is to discover the best domain name?

One of the most important prerequisites for running a successful online presence is the domain name. It is what people will observe first when they come across your web page and what they will link you with. The domain name should be easy to memorize, but should also be something that tells your visitors what the web page is about.

Generic Top-Level Domains (gTLDs)

A domain name typically contains 2 components - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have, for instance, ".com" is the Top-Level Domain Name and "domain" is the Second-Level Domain. There are several groups of Top-Level Domain Names that you should examine before you choose the domain name you desire. Your selection should be built upon the goal of your web site and on its target visitors. Let's have a peek at the gTLDs, or generic TLDs - these are the most typical Top-Level Domains aimed to show a given function - .com (business enterprises), .net (network infrastructures), .biz (businesses), .info (informational web sites), .org (not-for-profit organizations), .mobi (mobile devices), .asia (the Asia-Pacific), .name (persons or families), .pro (certain professions), and so on. As you can see, these Top-Level Domains encompass most realms of life, so you should settle on the one that would indicate the purpose of your website best. There is no limitation as to who can register such domain names, but some of them contain additional requirements to ascertain that you are eligible to register such a domain (.mobi and .pro, for instance).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domains. Each country has its own ccTLD. Picking such a Top-Level Domain is good if your target group of visitors is from a certain country. Many folks would want to buy commodities or services from a local web page, and if your target is Canada, for instance, opting for a .ca domain could increase the visits to your web page.

Domain Name Redirection

You can register different domain names, which can forward your site's visitors to a specific website such as, for example. This would raise the traffic and decrease the possibility of somebody stealing your website visitors by using the same SLD with a different Top-Level Domain - if you are not availing of a trademark.

Name Servers (NSs)

Every Top-Level Domain Name has domain records. The name server records (NS records, a.k.a. DNS records) show where the domain name is hosted, in other words they point to the hosting company whose name servers (NSs, a.k.a. DNSs) it is using at present. You can swap the DNSs of your domain whenever you like. You can have your domain registered with one provider and get the website hosting service itself from another. Thus, if you register your domain name and detect decent website hosting solutions somewhere else afterwards, you can point your domain to the current company's name servers immediately.

Domain Name Server Records (NS Records)

On the whole, as long as your domain name uses a certain set of name servers, all its domain name records will lead to the same web page hosting vendor. Some web hosting companies, however, allow you to edit specific domain records, including the A records and the MX records of your domain name. The A record is an Internet Protocol address, which displays on which hosting server your web site is situated, whereas the MX records designate which hosting server tackles the mail aliases related to your domain name. For example, if you take on a new web site designer and he build an .ASP site that will be located on his private Windows hosting server, you may wish to change only the IP address (the A record) but not the MX records of your domain name. Hence, will point to the Windows server, but your electronic mail accounts or any sub-domains like or will still be in your present Linux web space hosting account. The .ASP environment is invented by Microsoft and calls for a Windows web server, even though a Linux web hosting server would be way more dependable.

Inexpensive TLDs Provided by ''

Only a few web hosting vendors allow you to edit specific domain name server records and very often this an extra paid service. With , you get an enormous array of Top-Level Domain Names to select from and you can modify all DNS records or forward the domain names through a forwarding tool at no additional charge. For that reason, '' would be your finest choice when it comes to managing your domain name and to building a successful presence on the Internet.